http://toderash.net/2007/07/the-nine-best-story-lines-for-marketing/ No box. Just thinking. Mon, 09 Aug 2010 14:20:32 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://toderash.net/2007/07/the-nine-best-story-lines-for-marketing/comment-page-1/#comment-1001 Brent Toderash Wed, 11 Jul 2007 14:11:16 +0000 http://www.toderash.net/?p=140#comment-1001 Right you are, Wally — with something to which we can relate, we learn more easily and naturally. Explaining i the abstract is fine for some, but for most people the story sinks in much better. For general learning (<em>i.e.,</em> wisdom or "skill at living life") we can be greatly rewarded by reading the biographies of people who have achieved things we admire. Takes more time and patience, but I think it's rewarding. I confess I've not read <a href="http://www.amazon.com/gp/redirect.html%3FASIN=1419624555%26tag=coupdoeil-20%26lcode=xm2%26cID=2025%26ccmID=165953%26location=/o/ASIN/1419624555%253FSubscriptionId=1BHXEETHTKJZG2HQKY82" title="Performance Talk: The One-on-One Part of Leadership" rel="nofollow">your book</a>, was only familiar with your blog... but sounds interesting — will get it onto my wish list. Right you are, Wally — with something to which we can relate, we learn more easily and naturally. Explaining i the abstract is fine for some, but for most people the story sinks in much better. For general learning (i.e., wisdom or “skill at living life”) we can be greatly rewarded by reading the biographies of people who have achieved things we admire. Takes more time and patience, but I think it’s rewarding. I confess I’ve not read your book, was only familiar with your blog… but sounds interesting — will get it onto my wish list.

]]> http://toderash.net/2007/07/the-nine-best-story-lines-for-marketing/comment-page-1/#comment-998 Wally Bock Wed, 11 Jul 2007 11:19:33 +0000 http://www.toderash.net/?p=140#comment-998 Stories are great tools for more than marketing. Since they're the way humans have remembered and made sense of complex situations since the beginning of language, stories can help you in managment, as a parent, in negotiations. I wrote Performance Talk: The One-on-One Part of Leadership in part as a story because stories are such great teaching tools. Stories are great tools for more than marketing. Since they’re the way humans have remembered and made sense of complex situations since the beginning of language, stories can help you in managment, as a parent, in negotiations. I wrote Performance Talk: The One-on-One Part of Leadership in part as a story because stories are such great teaching tools.

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