Not Good Enough

Seth Godin opines about a business that uses robo-dialers to call up people and attempt to harass market products to them. CEO Robert E. Kaiser defends the practice, saying that “You might not think there would be a segment of the public that would want the calls, but there probably is.” Huh? Sorry, but “probably” is not a good enough reason to start and defend a business practice, not in my estimation. Seth writes, “Fortunately for those of us in need of more negative, anonymous phone harassment by computer (even though we’re on the do not call list), Robert is working late to ensure that we can be sure we’ll get our fill.”

Sorry Bob (Can I call you Bob? Does that annoy you? Sorry, Bob), but I’m with Seth. I think if there’s a segment of the population out there that wants this, you should build a list of those people by allowing them to sign up requesting such phone calls, and then only call those people.

Come to think of it, here’s a good business idea for someone to take and run with it… for the low, low, fee of $—.– (what’s it worth?), I can register my telephone number with your company (subject to a strong privacy policy) and you will make sure it appears on every do-not-call list on the planet. Now that’s something people would pay for.