April
5
2010
Noted in the Past Two Weeks (to April 4, 2010)
April
5
2010
I use Google Reader‘s shared items to highlight interesting items that cross my path. You can follow my shared items feed or interact on Google Buzz if you don’t want to wait for the almost-weekly recap here.
- Vast F.C.C. Plan Would Bring Net to More in U.S. - NYTimes.comPublished: April 4, 2010Source: www.nytimes.comMy Note: NYT piece from a few weeks back - this is important for the place that the FCC is positioning the Internet as compared to other communications media. Probably an early recognition of an existing reality.The 10-year plan would reimagine the nation’s media and technology priorities by establishing high-speed Internet as the country’s dominant communication network.
- Now With Full Profiles « Gravatar BlogPublished: April 4, 2010Source: blog.gravatar.comMy Note: Gravatar is getting full profiles to go with the global avatar. This one is a no-brainer if you ask me... sign up and your avatar will appear on hundreds of blogs whenever you leave a comment. Nothing to maintain, just increased recognition of your avatar / personal brand.
- Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1 « The BrandBuilder BlogPublished: April 4, 2010Source: thebrandbuilder.wordpress.comMy Note: Good lessons in this one - if you're facing an attack in social-media-land, get advice from someone who "gets it". The old tactics are not going to work in this field, chief among those being intimidation.
- Stowe Boyd - /message - Facebook Changes Social Contract, Yet AgainPublished: April 4, 2010Source: www.stoweboyd.comMy Note: Proposed new FB Privacy code, cutting to the chase: "You should reasonably expect that we will now or at some point in the future broadcast whatever you tell us to anyone and everyone, who may use that information for any purpose under the sun, good, bad, or otherwise."
- Web Ink Now: Social media marketing explained in 61 wordsPublished: April 4, 2010Source: www.webinknow.comMy Note: Attention: buy, beg, bug, or earn it. Love it.You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing...
- Many marketing and communications professors are criminalsPublished: April 4, 2010Source: Web Ink NowMy Note: Hard to imagine a successful lawsuit in the near term, but there's a strong likelihood that some programs will be damned by irrelevance.One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story. Another student asked: "Why do my professors not know about social media?" Another emailed: "Two years going through an MBA program and Facebook, Twitter, and YouTube were never mentioned!" Another: "Did I waste my money on a 19...
- What’s your side hustle?Published: April 2, 2010Source: Escape From Cubicle NationMy friend’s teenage daughter informed her the other day that she was enrolling in a nail technician class at high school. The friend, who has been prepping her daughter for a good college education since she was a toddler, was less than thrilled. “Why are you taking a beauty school class instead of an advanced placement academic class? Wouldn’t that be better for college?” “MO...
- Brands that fail to fascinate will lose. Period.Published: April 4, 2010Source: Sally HogsheadMy Note: I took the F-Score test... "0% of people who took the F score use the same primary and secondary trigger combination as you (POWER and VICE)." Interesting - or should I say fascinating?Fascinating companies win. They win bigger budgets, more time, better relationships, greater admiration, deeper trust. They can charge a higher price, create more buzz, and garner more loyalty. Brands that fail to persuade and captivate will, increasingly, lose the battle. It’s that simple. You can’t survive if you can’t persuade someone that your message matter...
- The Must Have Skill Sets For the New WorldPublished: April 3, 2010Source: Social Media TodayWhat are the skills that you will need to have in the new economy? If you’ve ever wondered what some of these skills are, this post is for you. Skill sets for the new world 1.) Social media an...
- Thought for the day: Failure vs. mediocrityPublished: March 30, 2010Source: Daniel PinkMost people are more frightened of failure than of mediocrity. It should be the reverse. Failure is a broken leg — painful, but easily fixed. Mediocrity is a creeping disease — invisible and insidious — that disables so completely that there’s often no recovery.
- The Cycle of StrategyPublished: April 4, 2010My Note: This is what I keep saying - it's rampant with telcos and cablecos in my region, who reward customer churn with "winback" promotions. Businesses need to reward customers who got them where they are!ShareThe Cycle of StrategyThis content from: Duct Tape Marketing Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically. However, small bu...
- Publishing books to make money...Published: March 28, 2010Source: Seth's Blogis a little like hanging out in a singles bar if you want to get married.It might work, but there are way better ways to accomplish your goal.If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living.The only people who should plan on making money from writing a...
- Looking forward to WordPress 3.0Published: April 3, 2010Source: Justin TadlockMy Note: "social media has way more to do with common sense than it does with rocket science" -- another appeal to get into social media: go and build relationships. Well said.There’s typically a ton of hype surrounding new WordPress releases, and WordPress 3.0 certainly won’t be short of people singing its praises. This upcoming release might even have more hype than usual because the sheer number of new features will be overwhelming. When WordPress 3.0 is released, it’ll mark the release of several things I’ve been waiting for in the last couple of...
- The Digital Marketing Essential ReaderPublished: March 26, 2010Source: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist ImageBlogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting. In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a suggested reading list compiled at the end that is worthy of its own unique Blog...
- Facebook Changes Social Contract, Yet AgainPublished: March 30, 2010Source: /messageMy Note: Facebook's "privacy" policy is looking more like a house of mirrors every day. Next you'll have the option of sharing your data either with []Anyone or []Everyone.A new set of changes toFacebook privacy system is being proposed. Jason Kincaid at Techcrunch zooms into the most questionable change: Facebook shifted a few months ago into making 'everyone' the default sharing option (see Facebook Wants To Be Twitter). Now, they are shifting the definition of 'everyone' to include third party apps that you haven't explicitly opted into. Jason Kincaid...
- Social Media Projects You Could Start TodayPublished: March 24, 2010Source: chrisbrogan.comIf you’ve got the powers that be convinced that social media’s the set of tools you need, or if you’re the one making the decisions and you feel hooked, but don’t really know where to start, I’ve got a few ideas for you that might get you going down the right path. You might want to bookmark this one. I make that really easy with the “Share This” button at the bottom of the...
- The Cycle of StrategyPublished: March 29, 2010My Note: Good metaphor for strategy here, as an upward spiral. It's a mistake to think of strategy as static, a one-time document or plan.ShareThe Cycle of StrategyThis content from: Duct Tape Marketing Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically. However, small bu...
- Creating the Breakout Blog: A Platform Guide for the Pre-Published WriterPublished: March 29, 2010Source: Guide to Literary AgentsI love Donald Maass. Not in a creepy, stalkerish way of course. Just in a the-man-is-brilliant sort of way. Not only is he a top agent, he's written several books on how to write well. One of my favorites by him is Writing the Breakout Novel. In it, he looks at what it takes to catapult writing into something that doesn't just stand out but breakout to become a best-seller. His targeted...
- Insider tips for preparing and delivering a winning pitchPublished: March 29, 2010A great pitch is often the first encounter in a successful publishing relationship. As an acquisition editor, I listen avidly to every writer’s pitch, hoping each time to find a terrific new prospect for publication. For the uninitiated, a pitch is an author’s brief, face-to-face verbal presentation to an agent or an editor like me, (usually at a writers conference) of what’s wonde...
- Looking forward to WordPress 3.0Published: March 27, 2010Source: Justin TadlockMy Note: WordPress 3.0 is scheduled to drop in May - I've been waiting for some of these features for a while now, so I'm anxious to start working with it. But should I delay setting up the architecture for new sites?There’s typically a ton of hype surrounding new WordPress releases, and WordPress 3.0 certainly won’t be short of people singing its praises. This upcoming release might even have more hype than usual because the sheer number of new features will be overwhelming. When WordPress 3.0 is released, it’ll mark the release of several things I’ve been waiting for in the last couple of...
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