April
17
2010
Noted over the Past Two Weeks (to April 17, 2010)
April
17
2010
I use Google Reader‘s shared items to highlight interesting items that cross my path. You can follow my shared items feed or interact on Google Buzz if you don’t want to wait for the recap here.
- Brands are BullPublished: April 12, 2010Source: Doc Searls WeblogAt 11:30pm on April 22, 1978 Saturday Night Live opened with Paul Schaffer, made up to look like music promoter Don Kirshner (whose show ran in most markets right after SNL). What followed was a lesson in branding that we’re still learning. Here’s how it looks in the show’s transcript (sorry, the original isn’t on YouTube): Don Kirshner…..Paul Shaffer Jake Blues…..John Belu...
- Nikkei Wants A Closed WebPublished: April 17, 2010Source: /messageMy Note: This is an extreme example of the fact that the newspaper industry really doesn't understand the web. Start doing stuff like this, and it's all over but the crying.Japan's largest business newspaper, the Nikkei, is outdoing Murdoch. Not only have the erected a pay wall, but they are trying to control all links referencing pages on their new web site: Hiroko Tabuchi, Nikkei Restricts Links to Its New Web Site Japan’s largest business newspaper, the Nikkei, joined the trend of other news sites last week by requiring readers to pay to view its Web...
- When a stranger reads your blogPublished: April 16, 2010Source: Seth's BlogI had a surreal experience the other day. I was sitting in a coffee shop and watched someone (at the recommendation of a friend who didn't realize I was within earshot) open up my blog and start reading it. Right there, out of the corner of my eye, someone was experiencing me (well, digital me) for the first time.Here it was, my first impression writ large. No fair running over and sayin...
- Full Details On Twitter’s Long-Awaited Ad Platform: Promoted TweetsPublished: April 12, 2010Source: TechCrunchEarlier this evening, we broke the news that Twitter was about to launch its new ad platform. The news has just been confirmed: moments ago, the New York Times published a report detailing the new platform, which is officially being called “Promoted Tweets”. Update: AdAge has published a report as well. Here are the details outlined in the articles: As we previously described, the n...
- CHART OF THE DAY: Email's Reign Is Over, Social Networking Is The New KingPublished: April 14, 2010Source: Business InsiderWriting about this Morgan Stanley chart on his blog, mega-VC Fred Wilson writes: Even though Ive been saying for years that social networking will one day usurp email, its a bit shocking to see that it has. There are some caveats. My kids use Facebook as their primary inbox (they also use gmail). So some of what they do on Facebook is actually email. But even so, it looks...
- Four Current Trends That Will Change Marketing ForeverPublished: April 15, 2010Source: Six Pixels of Separation - Marketing and Communications Insights - By Mitch Joel at Twist ImageThe one component that holds most businesses back from getting involved in new media (besides muttering under their breath the wrongly held belief that, This is the way it has always been done) is the concern about going after what is real versus what may well be just a fad. While many companies have capitalized on short-term trends (look no further than the fashion industry), the more...
- Making Myself OverPublished: April 12, 2010Source: Ask AllisonSo I have to giggle as I type this - and I realize this might be a trifle of a blog entry, but that's okay - because I remember a few years back blogging about the fact that I was VOWING to try to get myself dressed like a real adult every day. That I was going to kiss my J. Crew sweats goodbye and look like a person my kids wouldn't be embarrassed to have drop them off at school each mo...
- Amazon approved for Canadian expansionPublished: April 12, 2010Source: Quill & QuireDespite the objections of booksellers and many Canadian-owned publishers, Amazon’s application to open a physical distribution facility in Canada has been approved by the Department of Canadian Heritage. Under Canadian ownership laws, Amazon’s expansion has to be of net benefit to Canadians to receive government approval. According to a government press release sent out this afternoo...
- Bacon Baby Formula: Is Our Society Doomed?Published: April 10, 2010Source: www.huffingtonpost.comMy Note: This is just wrong, in too many ways to count.
- The Rise of the Backyard OfficePublished: April 7, 2010Source: Design MilkWe noticed a trend going on these days: offices in the backyard! The convenience of just walking rather than driving to work is too good to pass up. Check out these backyard offices that allow people to get away from the house without really getting away and save the hassles of dealing with traffic, commuting costs, or space rentals. WorkPod by Ecospace is a gorgeous, contemporary backy...
- Photo of the DayPublished: April 10, 2010Source: thechive.comboy war lead Photo of the Day . On Vashon Island (near Seattle), a tree has a very unusual passenger. As the story goes, a boy went to war in 1914 and left his bike chained to a tree. The tree ate the bike and it remains to this day. More photos here and here. [Source]. Make it Viral. Photo of the Day · icon email Photo of the Day · icon stumbleupon Photo of the Day · icon reddit Pho...
- Google Search Rankings Now Consider Site SpeedPublished: April 10, 2010Source: Mashable!My Note: Somebody's printing a lot of email.Back in November, we started hearing murmurs that Google was considering whether or not to factor site speed into its search ranking algorithm. In a blog post today, the search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking.It’s another step on Google’s long road toward achieving maximum speed and efficiency. The company eve...
- Steve Wozniak, Steve Jobs, and the long road to the iPad. - By Tim Wu - Slate MagazinePublished: April 9, 2010Source: www.slate.comMy Note: A tale about the divergent philosophies of two business partners. Interesting to cast it in this light; those of us who favour openness probably all have a Woz moment or two.In 2006, professor Jonathan Zittrain of Harvard Law School predicted that over the next decade there would be a determined effort to replace the personal computer with a new generation of " information appliances." He was, it turned out, exactly right. But
- Apple and the iPad: It’s 1968 all over againPublished: April 9, 2010Source: Terry Heaton’s PoMo BlogMy Note: This is a good piece; the technology isn't really the point.I grew up in the 1950s as a first-generation baby boomer. That means that my era was the hippie era — the birth of the counterculture movement in the U.S. After John Kennedy was assassinated, something came over all of us at the time — a profound sense that something was really wrong with the country that the war generation of our parents had given us. And there were just so many of...
- Google Search Rankings Now Consider Site SpeedPublished: April 9, 2010Source: Mashable!My Note: This is noteworthy. Although it's not a huge factor in search results at present, the direction is instructive. Optimized code and hosting performance really do count.Back in November, we started hearing murmurs that Google was considering whether or not to factor site speed into its search ranking algorithm. In a blog post today, the search giant confirms it is now adding site speed to its list of criteria that could affect your Google ranking.It’s another step on Google’s long road toward achieving maximum speed and efficiency. The company eve...
- The End of Bookstores?Published: April 8, 2010Source: in over your headI wonder: Is this the last time I’ll visit a bookstore? It’s about two weeks before the release of the iPad in Canada, and I’m at Indigo reading Do More Great Work (it’s crazy good btw). I saw it on Amazon and wanted it right away, so I picked it up here because I wanted that immediacy– book lovers, you know what I mean. That immediacy required: Going to Indigo.ca Looking up...
- You Tell Me: What Are Your "Gap" Books?Published: April 7, 2010You know how sometimes you'll be talking to a group of people and someone will be like, "Dude, how great was that part in HARRY POTTER when such and such happens?" and you're the one person in the world who hasn't read HARRY POTTER and you quietly admit this and they're like, "YOU HAVEN'T READ HARRY POTTER??? What is wrong with you?!?!" Yeah.*We all have our "gap" books, those books that...
- re: Digital Discounts (Foursquare & Gowalla)Published: April 7, 2010Source: Brand AutopsyWith Foursquare, Gowalla, and other “geo-location apps” becoming the new must-do marketing tool, I hope more businesses follow the lead of an Austin-area Starbucks. A simple handwritten sign acknowledging the loyalty of a frequent customer is all the marketing needed to earn a gleeful shout-out and a simple photo on Twitter. It’s so easy for businesses to turn checking-in wi...
- 10 Free Social Media Tools Every PR Pro Should MasterPublished: April 7, 2010Source: Social Media TodayI'm always a bit hesitant about writing posts about social media tools. However, on this occasion I think the tools / resources I'm about to walk you through MUST be part of a modern communicator's ar...
- Internet Surpasses TV as Most Essential MediaPublished: April 6, 2010Source: MarketingChartsFor the first time, the internet has surpassed TV as the “most essential” medium, according to the latest Infinite Dial study by Arbitron and Edison Research. When asked which they would choose if they must, never again watching television or never again accessing the internet, slightly more people chose TV as the medium they would eliminate. [...]
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