Advertising Fail: Coors Light

coorslightbillboard Ah, the many problems with a Coors Light billboard. As noted on a brewmaster’s blog, they should perhaps be apologizing for “insipid beer”, but instead have put up a billboard insulting Torontonians.

Sure, maybe we all love a cold beer, but what I want to know is how anyone thought it advisable to pin an advertising campaign on a “feature” that is completely outside their control. And what the heck does “cold certified” mean, anyway? Is an imaginary certification an even better point of distinction on which to advertise the product?

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Absolut Anthem

Beautiful work for Absolut Vodka by Mark Figliulo of TBWA in New York. The ad features work by a group of artists who created art installations in locations around the world. The ad spells out the core philosophy of Absolut, which I also found inspiring in keeping with a recurring theme around here: “Think Differently.”

The Day the Media Died

Madison Avenue Blues — with apologies to Don McLean and a song I love, this parody is brilliant.

Advertising Fail

I snapped a photo of this billboard near Atlanta last year. Wonder who’s responsible for that slogan?

Advertising Fail (Billboard)

Markets are Conversations, Remember?

The Cluetrain Manifesto told us “markets are conversations.” But what happens if the conversation doesn’t go well, if one side feels they know everything about the other and doesn’t have the need to listen at all?

Sounds like a good reason to me too

Overseen at The New PR:

Hi, I’d like to cancel my Yellow Pages ad.

Okay sir, can I ask why?

Because it’s the year 2007.

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