Advertising Fail: Coors Light

coorslightbillboard Ah, the many problems with a Coors Light billboard. As noted on a brewmaster’s blog, they should perhaps be apologizing for “insipid beer”, but instead have put up a billboard insulting Torontonians.

Sure, maybe we all love a cold beer, but what I want to know is how anyone thought it advisable to pin an advertising campaign on a “feature” that is completely outside their control. And what the heck does “cold certified” mean, anyway? Is an imaginary certification an even better point of distinction on which to advertise the product?