Ah, the many problems with a Coors Light billboard. As noted on a brewmaster’s blog, they should perhaps be apologizing for “insipid beer”, but instead have put up a billboard insulting Torontonians.
Sure, maybe we all love a cold beer, but what I want to know is how anyone thought it advisable to pin an advertising campaign on a “feature” that is completely outside their control. And what the heck does “cold certified” mean, anyway? Is an imaginary certification an even better point of distinction on which to advertise the product?
Beautiful work for Absolut Vodka by Mark Figliulo of TBWA in New York. The ad features work by a group of artists who created art installations in locations around the world. The ad spells out the core philosophy of Absolut, which I also found inspiring in keeping with a recurring theme around here: “Think Differently.”
Madison Avenue Blues — with apologies to Don McLean and a song I love, this parody is brilliant.
I snapped a photo of this billboard near Atlanta last year. Wonder who’s responsible for that slogan?
The Cluetrain Manifesto told us “markets are conversations.” But what happens if the conversation doesn’t go well, if one side feels they know everything about the other and doesn’t have the need to listen at all?