March
8
2010
Recently Noted
I’ve started using Google Reader’s shared items for linking interesting bits that cross my path. You can follow my shared items feed (also see my blog sidebar) and interact on Google Buzz. I plan to do a weekly recap here for those who prefer reading them that way.
- Brand Autopsy: Tough Love For StarbucksPublished: March 6, 2010Source: brandautopsy.typepad.comMy Note: John Moore gets tough with Starbucks: I might still credit some of the ideas he discounts, but his point is still quite clear. Soliciting input implies you're going to use it, else it's a disingenuous false face to the customer. Bad Starbucks.It’s been almost two years since Starbucks jumped into the deep waters of social media with their MyStarbucksIdea.com program. This is a website where customers submit and discuss ideas on ways Starbucks can improve its business. Over 80,000 ideas have...
