This is a somewhat intuitive book review of Jake Knapp’s Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days, because I haven’t read the book (released date is tomorrow), just the Inc.com article, “How to Come Up With Your Next Product Hit in 5 Days“, in which “Jake Knapp, design partner at Google Ventures, explains the system he invented to create working prototypes in a hurry.” And in keeping with the notion of sprinting, the article and method is summarized by the five days/steps, which are:
- Agree on the Goal
- Come up with Multiple Solutions
- Choose the Best Option and Create a Plan of Attack
- Build a Prototype, and
- Test it
I’ve had this article on How to Make Your Business Dream a Reality open in my browser for a couple of weeks now since I saw it tweeted. I kept it there thinking I should riff on it, and just didn’t get to it… until now. The article subtitle is “Coming up with ideas is easy. Executing on them is the hard part. These tips from Scott Belsky can help get you started.” Sounds intriguing, right? Unfortunately, he had me sneering when I hit point #1, which reads:
Hire the killjoys.
The first step to activating the Action Method, Belsky says, is to create an “immune system” that kills ideas. This means hiring killjoys to capture every action step and say no to new ideas — rightfully so, in most cases.