This past weekend’s Mblog 2012 Conference was full of some great information and inspiration for budding bloggers. I figured that it should prompt at least one post from yours truly. If you missed the live-tweeting, you should check the summary, which gives a good feel for the event and some of the advice that was floating around. Following the event, I thought it might be good to record a few notes, recap some highlights, and to point out a few things I thought might have done with some clarification.
Terry O’Reilly writes:
A strong sign of television’s slow fall from media supremacy came in 2005, when I was honoured to represent Canada on the first-ever Radio Lions jury. There we were told of two interesting trends: that entries in the TV ad category were down and that entries for the “Cyber Lions” category–that’s for online marketing–were up. To put this in perspective, the Cannes Lions International Advertising Festival was founded on television and film in 1959, and those two media have been the flagships ever since. Until now.
Ten years ago I was educating people about what they might expect from their websites. For many medium and small businesses, it was their first website, and they wanted to know how it was going to make them money. Nowadays, a web presence has become a part of almost every business’ “price of admission”. Ten years ago, you weren’t credible without a business card and a Yellow Pages listing, and people were already seeing that before long a website would become a part of the minimum credibility standard.
Hugh MacLeod really captures it sometimes, even if you sometimes have to pause a minute to decide whether you agree or disagree, and in what way. That’s how it is when he explains the main point of the Internet.
Perhaps the Internet has helped redefine “socializing” as well. But it’s just that — the Internet is all about connecting. Whatever your ulterior motive, it’s about connecting first. And even if the Internet really only represents a potential cash cow in your mind’s eye, if you don’t connect, really connect, it won’t ever become that for you. So consider what it is you’d like the Internet to be for you, then ask yourself: “What kind of connections do I need to make in order for that to take place?”