The Benefit of Failure

J.K. Rowling at Harvard Commencement Via TED’s Best of the Web Talks, I dis­cov­ered J.K. Rowl­ing’s Har­vard Com­mence­ment Address in June 2008 on The Fringe Ben­e­fits of Fail­ure, and the Impor­tance of Imag­i­na­tion. The sub­ject brings up an impor­tant con­cept — the fact that although we list only suc­cesses on our CVs, it is typ­i­cally the fail­ures that teach us more. Com­par­a­tively, suc­cess per­haps teaches us very lit­tle. When was the last time you judged some­one as qual­i­fied because of the lessons learned in their last fail­ure? Granted, this might not be the sin­gle best cri­te­ria, but some­one who’s never failed may well be an under­achiever stuck within the con­straints of mediocre thinking.

J.K. Rowl­ing:

Setting A Book Free

Some­times a book needs to be set free. tribes_cover When I received my sec­ond copy of Seth Godin’s Tribes: We Need You to Lead Us, it was with the pro­viso that it be passed along. Any­one who pre-ordered the book and joined Tri­i­ibes (as I did, though I don’t hang there much) was sent a sec­ond copy of the book as a gift and told to pass it along to some­one who needed to start a tribe.

I did this, and it’s a good exam­ple on Seth’s part of giv­ing some­thing for free in the inter­est (at least par­tially) of increas­ing sales. More expo­sure to your mes­sage, even for free, in the short term will mean more ongo­ing sales in the long term. It’s Seth Godin putting his money where his mouth is (before the fact), and I agree with him on this one. Appar­ently, so did his publisher.