“Oh, you can’t have that special… that’s only for new customers, and you’re already a customer.” Ever heard that line? Makes you want to dump the company, doesn’t it?
Existing customers aren’t as valuable. They’re the bird in the hand that the company would trade for the two in the bush. As an existing customer, an individual is of less value to them — it’s pretty mercenary, like they’ve already got their pound of flesh and have moved on to the next prospect.
Does your cell phone or long distance carrier or your cable company lower rates for you automatically? Or do you have to call and ask to be changed to the newer, less expensive package option?
I use Google Reader‘s shared items to highlight interesting items that cross my path. You can follow my shared items feed or interact on Google Buzz if you don’t want to wait for the almost-weekly recap here.
- Vast F.C.C. Plan Would Bring Net to More in U.S. - NYTimes.com
Published: April 4, 2010
My Note: NYT piece from a few weeks back - this is important for the place that the FCC is positioning the Internet as compared to other communications media. Probably an early recognition of an existing reality.
The 10-year plan would reimagine the nation’s media and technology priorities by establishing high-speed Internet as the country’s dominant communication network.
Another week, another batch of tweets… this represents a selection of pith and linkage to items of note along my meanderings over the last week.
- New on Aging Ink: : Word Count for Novels and Children’s Books http://bit.ly/ccwMVN
about 3 hours ago via Twitter Tools
- RT @dsearls: re: a friend’s report on #sxsw, the phrase “Social every fucking thing there is” was uttered. We have dubbed this #SEFTTI | ha!
about 10 hours ago via TweetDeck
- RT @fastcompany: Bizarre twst Google v China: CN censorship firewall went world-wide took down Youtube Facebook Twitter http://bit.ly/9OuPIv
about 10 hours ago via TweetDeck
- My to-do list looks like a mindmap with way too many nodes. Brain short-circuiting…. bzz–zzzbttt!
about 10 hours ago via TweetDeck
“Oh, you can’t have that special… that’s only for new customers, and you’re already a customer.” Ever heard that line? Makes you want to dump the company, doesn’t it?
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