Power Friending: A Quick Review

Amber Mac, Power Friending Last week I finished Amber Mac’s (that’s Amber MacArthur, or @ambermac; also on Wikipedia) book, Power Friending: Demystifying Social Media to Grow Your Business [Kindle Edition]. I admit to being hesitant because of the title, which I didn’t really like, but I do appreciate Amber’s take on all things social media, so I overcame my apprehension. And the title can’t be hurting sales — at least not more than is made up for by Amber’s smiling face on the cover. And the book just hit one of the Globe & Mail’s Top Ten book lists, probably because Amber knows her stuff and presents it well.