Tag Archives: Apple

Apple’s Reputation Risk is Inherent in their Marketing Strategy

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I don’t know any­thing about this first-hand, but I see peo­ple com­plain about iOS5 on Twit­ter. And it occurs to me that in the quest to make their prod­uct an object of desire (an effec­tive well-executed plan, by the way) that all the cool kids sim­ply must have on release day, they have cre­ated a siz­able risk to their rep­u­ta­tion. With­out hav­ing pur­chased any Apple prod­uct, I already know not to buy ver­sion 1.0 of what­ever they ship… and if the prod­uct isn’t tech­ni­cally out­stand­ing on release day, their rep­u­ta­tion suf­fers, deservedly. What’s amaz­ing is that the desire machine con­tin­ues to trump a buggy release. How long can that con­tinue with­out weak­en­ing the brand?

The Darker Side of Steve Jobs

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Steve Jobs I’m per­haps not the best judge of how soon is “too soon”, but in the wake (no pun intended) of the out­pour­ing of love and acco­lades for the late Steve Jobs, there are some begin­ning to talk about the dark under­belly of Apple, and the less pub­lic side of Jobs himself.

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Apple is Bigger than Jesus… or the Beatles.

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It’s being noticed that Apple’s (AAPL) mar­ket cap has shot up to the stratos­phere, and sug­gested by some that it’s Only A Mat­ter Of Time Until Apple’s Mar­ket Cap Is Big­ger Than Microsoft I say don’t hold your breath for it to get — or stay — there. Paul Kedrosky wrote yes­ter­day about Apple, Wal-mart, and the “Mar­ket Cap­i­tal­iza­tion Big­ger Than” Thing, con­clud­ing “When we press our noses against the mar­ket glass and ‘oooh’ and ‘aaah’ at a company’s mar­ket cap­i­tal­iza­tion exceed­ing some­thing it shouldn’t … let’s just say bad things tend to hap­pen. Eventually.”

I agree — just take a look at the con­text he gives it. Do you really think that Apple is worth over $200 Bil­lion today?