Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior Ori Brafman has previously co-written The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations along with Rod Beckstrom. I’ve previously mentioned the book a couple of times, and was looking forward to delving into Ori’s new book, Sway: The Irresistible Pull of Irrational Behavior, written with his brother, Rom Brafman.  I was pleased when it arrived by FedEx, and I devoured it pretty quickly.

Comparing well with Blink and The Tipping Point by Malcolm Gladwell, Sway, like Starfish, is well-written and entertaining as the Brafmans explain how people’s judgment is swayed in various contexts.  Recognizing the types of context in which one’s judgment is likely to be swayed can help avert poor decision-making.  As the old saying goes, “forewarned is forearmed.”

After a Lengthy Pause… More Strategic Intuition

Well, I didn’t intend to take a 10-week break from posting here. Nonetheless, there it is… the time goes by before you know it. I have a few things to offer in my defense, though. In the intervening weeks, I’ve written and self-published a little pocketbook on Advent. I’ve begun compiling another book from material I wrote in August and September, spent several days in the Seattle area (including Vancouver BC) and began rewriting the end of the book I was compiling. I agreed to co-edit another book project with a colleague in Kelowna, and I’ve been keeping a steady pace at my pseudonymous blog. As if that weren’t enough,

coup d’oeil (part one)

Coup d’oeil. Anyone who’s read Malcolm Gladwell’s bestseller Blink may catch the title; those with the urge to pronounce may want to hear it first. The non-Francophones among us (myself included) are likely to butcher the phrase… but sometimes foreign phrases convey meaning so much better than the translated explanation. Like schadenfreude or mensch or ubuntu or Zeitgeist or vox populi.