Chris Guillebeau’s first book, The Art of Non-Conformity, is not a business book, at least not per se. It’s more of a manifesto for living differently, in which Guillebeau makes a passionate appeal for people not to accept the role of living out a life of what’s expected, but to chart your own unconventional course instead.
For almost the past four years now, I’ve been writing a pseudonymous blog that primarily follows the emerging/missional church, but even there I occasionally touch on topics relevant to marketing and (for lack of a better description) “Cluetrain” thinking. I have a post or two about Starbuck’s that might be the culprit, or it might be the quip I sometimes use with reference to products or services that I tend to call “a perfect solution to a problem nobody has.” Whatever the inspiration, I somehow made it onto the authors’ list of people who helped inspire or inform their thinking as they describe what they call the “Tuned-In Process” through their book, Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (USA Link) by Phil Myers, Craig Stull, and David Meerman Scott. I discovered the link-back to my blog and read their offer to anyone on the list to provide them with a free copy of the book. I was curious about what they were saying and how I might fit in, so naturally I took them up on the offer.