Not Online? Not A Real Brand.

Terry O’Reilly writes:

A strong sign of television’s slow fall from media supremacy came in 2005, when I was honoured to represent Canada on the first-ever Radio Lions jury. There we were told of two interesting trends: that entries in the TV ad category were down and that entries for the “Cyber Lions” category–that’s for online marketing–were up. To put this in perspective, the Cannes Lions International Advertising Festival was founded on television and film in 1959, and those two media have been the flagships ever since. Until now.