It’s something between strange and disturbing when you look back and see how certain products were marketed once upon a time. Something tells me these would never pass muster today. Really, a health cocktail? I wonder if Dr. Spock approved. (Click to embiggen and see the copy.)
Jian Ghomeshi’s Q on CBC is running with guest hosts during the summer, and the August 3rd show was hosted by Terry O’Reilly of Age of Persuasion fame. (listen online) The first 20 minutes are Terry’s exploration of the Old Spice campaign with Isaiah Mustafa that’s getting a lot of press after going viral and running a hugely successful real-time social media dialogue with their spokesperson.. Amid the interviews, Terry talks with the pair responsible for the creative on this project and considers how the campaign is out of character for parent company P&G — the whole segment is worth a listen.