Tag Archives: community

The Three C’s of Web Strategy

Posted on by
1

Ten years ago I was edu­cat­ing peo­ple about what they might expect from their web­sites. For many medium and small busi­nesses, it was their first web­site, and they wanted to know how it was going to make them money. Nowa­days, a web pres­ence has become a part of almost every busi­ness’ “price of admis­sion”. Ten years ago, you weren’t cred­i­ble with­out a busi­ness card and a Yel­low Pages list­ing, and peo­ple were already see­ing that before long a web­site would become a part of the min­i­mum cred­i­bil­ity standard.

Con­tinue Reading →

How Primus Should Empower its User Community

Posted on by
2

As I mentioned, I recently put Primus to the test in moving to their TalkBroadband product and (finally) away from my ILEC. I gleaned a number of things from the early exchanges before signing on for the service, which I'm very happy with. Yes, I'm probably a difficult customer in that I looked to test them early and have drawn some significant conclusions from a minor exchange... but I think the inferences I draw are supportable. So what's the fly in the Primus ointment?

Continue Reading →

Customer Service: Does it Still Count if You’re Forced?

Posted on by
1

Terry Heaton took himself down to CompUSA a month or so ago, and found to his surprise that the store was going out of business, and a big sale was going on. He splurged, purchasing a number of items, which came out to $3,300. One of the items was a $269 Canon A620 digital camera — good choice. Unfortunately, when he got home and began to unpack all his new electronic baubles, the camera box turned out to be empty. You'd think that'd be a very obvious oversight and one that the store would quickly remedy. You'd be wrong.

Continue Reading →