Branding Malpractice

One of those things which con­tin­u­ally irks me dumpster hap­pened again today. Actu­ally, it hap­pened months ago, but I found out about it today. I dropped in on one of my clients for a quick chit-chat, and she gave me a doc­u­ment that another con­sul­tant had done up for her some months back before I started work­ing with her. I quickly scanned the three-page doc­u­ment while we were chat­ting. (I have to say that billing a client for a three-page meet­ing sum­mary with no for­mat­ting or formally-supported rec­om­men­da­tions is bad form; maybe that’s why he didn’t put it on com­pany let­ter­head.) The doc­u­ment sum­ma­rized a num­ber of points about her busi­ness as she had pro­vided them to the con­sul­tant, along with his idea for a change of name, logo, and colours. Oh, and there was a radio ad to kick off the whole list of changes.