The Starbucks Screwup Story

As I tweeted this morn­ing, starbucks_logo I was appre­ci­at­ing Star­bucks cus­tomer ser­vice. But it didn’t start that way. I ordered a Venti Pike Place and a low-fat blue­berry muf­fin, and paid with my pre­paid Star­bucks card, but the cof­fee hadn’t quite fin­ished brew­ing. No prob­lem, at least it’d be fresh. The barista was going to bring out my cof­fee when it was ready, so I took a seat in the comfy arm­chair and opened up The Whuffie Fac­tor, which I’m still read­ing and enjoy­ing. I dug into my book, think­ing after a while that my cof­fee must have been ready a while ago. I admit I was a lit­tle annoyed… the last time I had to wait for a cof­fee at Star­bucks, they told me it would be com­pli­men­tary. I was impressed with that — dif­fer­ent loca­tion though.

10 Bucks Goes a Long Way

WestJet's website greets you with the slogan, "Because owners care." They're carefully building an advertising strategy around the fact that 85% of their employees are shareholders in the company and contribute an average of 13% of their salaries into share purchases. They make a big deal about their staff, boasting, "We have 31 Karens, 39 Lisas, 67 Jens, 67 Davids, 46 Michelles, 86 Michaels and 1 Yoga at WestJet." And all of this is what's supposed to motivate the staff to provide the best customer service in the industry.