Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
– Steve Jobs
Following my recent business card post, the redesign and printing of my new cards is now complete. Here’s what they look like, front and back:
Click to enlarge, etc. The thing to know — which explains the front of the card — is that they’re not printed on standard-sized business card stock, but on 150-lb tag, cut to 3“x5”. Index card size. The dotted line is actually a perforation, so a standard-sized business card can be detached from the index card. When I flip the card over, it’s designed to write on the back, either horizontally or vertically. Detaching the standard-sized business card leaves the knight logo aligned in the corner on the back. For good measure (and attention to detail), the heavier lines on the grid are exactly ½”.
Circulating now: Art of the Business Card — a photoset on Flickr â€” I recommend the slideshow.Â Some fabulous work in the set, though my personal bias is against anything outside of standard business card dimensions if it won’t fit in a standard card holder or file.Â Break rules, but keep certain ones intact.