Movie Response: The Social Network

The Social Network - Movie PosterI finally broke down and saw The Social Net­work, despite my per­sonal pro­hi­bi­tion on ever see­ing another movie where the dia­logue includes the cheesy line, “This is our time!” The movie is a drama­ti­za­tion of the found­ing of and even­tual law­suits over Mark Zucker­berg’s found­ing of Face­book.

My first thought was that this movie should do for Face­book what Wal-Mart: The High Cost of Low Price did for Wal-Mart in terms of neg­a­tive pub­lic­ity. And at the end of the day, that’s prob­a­bly apt. Any­one who’s seen the movie can eas­ily see the neg­a­tive impact that Wal-Mart has had on com­mu­ni­ties and will deplore many of its cor­po­rate prac­tices. They might even remem­ber that as they stand in line at the check­out — but they won’t stop shop­ping at Wal-Mart. So maybe the com­par­i­son works. When some­thing has that much momen­tum, you can change your opin­ion of it, but you still end up sup­port­ing it one way or another.

Gladwell Denies Social Media Any Tipping Point

Malcolm Gladwell Mal­colm Gladwell’s been wrong before, when he dis­agreed with Chris Anderson’s the­sis in his book Free: The Future of a Rad­i­cal Price. But this time, it’s a lit­tle stranger… this time I have to won­der what he’s think­ing in his lat­est piece, “Small Change: Why the rev­o­lu­tion will not be tweeted,” where he dis­counts social net­works, say­ing they can­not prod­uct the kind of pas­sion nec­es­sary to drive social change because they really only affect weak ties issues.

I guess I’m not the only one who’s baf­fled. In Guardian arti­cle respond­ing to Gladwell’s, Clay Shirky is quoted as call­ing it “a weird arti­cle,” say­ing that

Which Social Media Site: Twitter or Facebook?

Over at LinkedIn, I just joined the Con­sul­tants Net­work group, and am watch­ing a recent dis­cus­sion which posed the ques­tion, “twit­ter or face­book? time for only one.” twittervfacebook I was sur­prised to see as many peo­ple as I did say­ing they just didn’t “get” Twit­ter. Per­son­ally, I find Face­book less appeal­ing, but this isn’t the real ques­tion. The real ques­tion to answer is twofold: (1) where your tar­get mar­ket is, if that’s the rea­son you’re engag­ing in social media; and (2) which social media you can use most effec­tively. Remem­ber, Don’t Get it to Have It, Get it to Use It.

Don’t Get it to Have It, Get it to Use It

The “It” here being social net­work­ing, aka the Social Web. I often talk to clients who tell me, “Peo­ple say I have to get on Face­book and Twit­ter,” or what­ever hap­pens to be the social media du jour.

socialweb They’ve been put under the impres­sion that these strange tools are the key to online suc­cess with their busi­ness, but they’re still scratch­ing their heads won­der­ing why any­one inter­ested in their busi­ness cares about what they ate for break­fast that morn­ing. Nev­er­the­less, there’s an impulse to rush out and sign up to every­thing they can. But something’s askew.

After a Lengthy Pause… More Strategic Intuition

Well, I didn't intend to take a 10-week break from posting here. Nonetheless, there it is... the time goes by before you know it. I have a few things to offer in my defense, though. In the intervening weeks, I've written and self-published a little pocketbook on Advent. I've begun compiling another book from material I wrote in August and September, spent several days in the Seattle area (including Vancouver BC) and began rewriting the end of the book I was compiling. I agreed to co-edit another book project with a colleague in Kelowna, and I've been keeping a steady pace at my pseudonymous blog. As if that weren't enough,