I finally broke down and saw The Social Network, despite my personal prohibition on ever seeing another movie where the dialogue includes the cheesy line, “This is our time!” The movie is a dramatization of the founding of and eventual lawsuits over Mark Zuckerberg‘s founding of Facebook.
My first thought was that this movie should do for Facebook what Wal-Mart: The High Cost of Low Price did for Wal-Mart in terms of negative publicity. And at the end of the day, that’s probably apt. Anyone who’s seen the movie can easily see the negative impact that Wal-Mart has had on communities and will deplore many of its corporate practices. They might even remember that as they stand in line at the checkout — but they won’t stop shopping at Wal-Mart. So maybe the comparison works. When something has that much momentum, you can change your opinion of it, but you still end up supporting it one way or another.
Over at LinkedIn, I just joined the Consultants Network group, and am watching a recent discussion which posed the question, “twitter or facebook? time for only one.” I was surprised to see as many people as I did saying they just didn’t “get” Twitter. Personally, I find Facebook less appealing, but this isn’t the real question. The real question to answer is twofold: (1) where your target market is, if that’s the reason you’re engaging in social media; and (2) which social media you can use most effectively. Remember, Don’t Get it to Have It, Get it to Use It.
The “It” here being social networking, aka the Social Web. I often talk to clients who tell me, “People say I have to get on Facebook and Twitter,” or whatever happens to be the social media du jour.
They’ve been put under the impression that these strange tools are the key to online success with their business, but they’re still scratching their heads wondering why anyone interested in their business cares about what they ate for breakfast that morning. Nevertheless, there’s an impulse to rush out and sign up to everything they can. But something’s askew.
Well, I didn’t intend to take a 10-week break from posting here. Nonetheless, there it is… the time goes by before you know it. I have a few things to offer in my defense, though. In the intervening weeks, I’ve written and self-published a little pocketbook on Advent. I’ve begun compiling another book from material I wrote in August and September, spent several days in the Seattle area (including Vancouver BC) and began rewriting the end of the book I was compiling. I agreed to co-edit another book project with a colleague in Kelowna, and I’ve been keeping a steady pace at my pseudonymous blog. As if that weren’t enough,