Web Content Quality: Pay Extra for the Cream

KillerWebContent_McGovern

Gerry Gaffney interviews Gerry McGovern on the User Experience podcast (HTML transcript linked, also available as PDF or MP3). McGavern is the author of (among others) Killer Web Content: Make the Sale, Deliver the Service, Build the Brand. A stand-out quote from the interview:

Gerry McGovern: