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• Brands are Bull
  Published: April 12, 2010
  Source: Doc Searls Weblog
  At 11:30pm on April 22, 1978 Saturday Night Live opened with Paul Schaffer, made up to look like music promoter Don Kirshner (whose show ran in most markets right after SNL). What followed was a lesson in branding that we’re still learning. Here’s  how it looks in the show’s transcript (sorry, the original isn’t on YouTube): Don Kirshner…..Paul Shaffer Jake Blues…..John Belu...