Web Content Quality: Pay Extra for the Cream


Gerry Gaffney interviews Gerry McGovern on the User Experience podcast (HTML transcript linked, also available as PDF or MP3). McGavern is the author of (among others) Killer Web Content: Make the Sale, Deliver the Service, Build the Brand. A stand-out quote from the interview:

Gerry McGovern:

Job Interview Presentation: Sprucing Up or Deception?

Overheard in a supermarket checkout line this past weekend, one woman to another:

“Oh my God, [Leanne] bought a pair of fake glasses and wore them to an interview because she felt more intelligent. I mean, it’s not like they’re going to say, ‘Hire the one with glasses because she’s more intelligent.'”

It just got me to thinking, and wondering if Leanne is (a) being dishonest with her prospective employer, albeit in a seemingly benign way, or (b) creative, original, and smart. I’m sure the interviewer would be able to size up pretty quickly whether she’s an airhead or the real deal, but my jury is still out on whether or not the action is duplicitous.