Web Content Quality: Pay Extra for the Cream

KillerWebContent_McGovern

Gerry Gaffney inter­views Gerry McGov­ern on the User Expe­ri­ence pod­cast (HTML tran­script linked, also avail­able as PDF or MP3). McGav­ern is the author of (among oth­ers) Killer Web Con­tent: Make the Sale, Deliver the Ser­vice, Build the Brand. A stand-out quote from the interview:

Gerry McGov­ern:

Job Interview Presentation: Sprucing Up or Deception?

Overheard in a supermarket checkout line this past weekend, one woman to another:

"Oh my God, [Leanne] bought a pair of fake glasses and wore them to an interview because she felt more intelligent. I mean, it's not like they're going to say, 'Hire the one with glasses because she's more intelligent.'"

It just got me to thinking, and wondering if Leanne is (a) being dishonest with her prospective employer, albeit in a seemingly benign way, or (b) creative, original, and smart. I'm sure the interviewer would be able to size up pretty quickly whether she's an airhead or the real deal, but my jury is still out on whether or not the action is duplicitous.