August
18
2009
Web Content Quality: Pay Extra for the Cream
Gerry Gaffney interviews Gerry McGovern on the User Experience podcast (HTML transcript linked, also available as PDF or MP3). McGavern is the author of (among others) Killer Web Content: Make the Sale, Deliver the Service, Build the Brand. A stand-out quote from the interview:
Gerry McGovern:
Absolutely. Basically, there’s a book inside everyone, and the web let the book out. Many of those books should never have seen the light of day – most of them. Out in the general web, the cream rises to the top in a way.

Overheard in a supermarket checkout line this past weekend, one woman to another: