I’ve started using Google Reader’s shared items for linking interesting bits that cross my path. You can follow my shared items feed (also see my blog sidebar) and interact on Google Buzz. I plan to do a weekly recap here for those who prefer reading them that way.

• Brand Autopsy: Tough Love For Starbucks
  Published: March 6, 2010
  Source: brandautopsy.typepad.com
  My Note: John Moore gets tough with Starbucks: I might still credit some of the ideas he discounts, but his point is still quite clear. Soliciting input implies you're going to use it, else it's a disingenuous false face to the customer. Bad Starbucks.
  It’s been almost two years since Starbucks jumped into the deep waters of social media with their MyStarbucksIdea.com program. This is a website where customers submit and discuss ideas on ways Starbucks can improve its business. Over 80,000 ideas have...

• "Genius is eternal patience." – Michelangelo #quotes #
• Unavoidably, the air finally fills with a distinct chill that isn't cold, but unmistakably marks the beginning of autumn. #
• RT @chrisguillebeau: Daily Ass-Kicking: "We are all resigned to death; it’s life we aren’t resigned to" -Graham Greene #
• A website is not a business card. Entirely different animal. Can you tell the difference? #
• Sometimes I think too loudly. #
• RT @SherriGarrity: 'you can't be in survival mode and growth mode in the same time' says @donnakrech #
• RT @zappos: Embarking on a social media strategy to help w/ marketing is like embarking on a facial muscle strategy to help w/ smiling. #

• "Genius is eternal patience." – Michelangelo #quotes #
• Unavoidably, the air finally fills with a distinct chill that isn't cold, but unmistakably marks the beginning of autumn. #
• RT @chrisguillebeau: Daily Ass-Kicking: "We are all resigned to death; it’s life we aren’t resigned to" -Graham Greene #
• A website is not a business card. Entirely different animal. Can you tell the difference? #
• Sometimes I think too loudly. #
• RT @SherriGarrity: 'you can't be in survival mode and growth mode in the same time' says @donnakrech #
• RT @zappos: Embarking on a social media strategy to help w/ marketing is like embarking on a facial muscle strategy to help w/ smiling. #

• RT @KathySierra Dumbing-down doesn't work. You want, "OMG I'm actually getting this [f'n thing]!" Don't strip hard stuff, make it "gettable" #
• 50 things that are being killed by the internet http://bit.ly/ipaL2 #
• Someone has done up a Google spreadsheet listing every TED Talk with speaker, topic, summary, and link http://bit.ly/1aarsF #
• Handy Firefox plugin to preview destination of 'shortened' urls: http://bit.ly/2r3DYE #
• RT @aquabooks: The Worst Mission Statement Ever… http://tumblr.com/x0c34y6bv #
• Jajah to bring free VoIP to Twitter http://bit.ly/nSrab #
• RT @kinnon: Dan Brown's 20 worst sentences. Hilarity from the Telegraph. http://bit.ly/11GbXS |attn writers: talent & book deal don't follow #
• #ff writers/writing @obsrvationalist @aswinn @johnaugust #

• Settling into my reading chair with a nice RFP and a pencil. #
• Proposal to write today… must think about blogging again soon. #
• RT @estherschindler: RT @dangillmor Kraft doesn't want your hyperlinks. So there http://is.gd/39kz2 (via BoingBoing) #
• RT @missrogue: RT @mdufort: Checkout the hashtag #911WhereIHeard for answers to [the question as to where you were on 9/11]. #
• Proposal delivered: time to gear down early for the weekend. #

• 24% tweets are bots http://bit.ly/16VEXT I use http://tweetlater.com handy; I'm off-grid, tweeting in absentia this week… same w/blogging. #
• Where the original http://cluetrain.com was wrong: updates for the 10th anniversary ed., aka Cluetrain 2.0 http://bit.ly/Ljzl0 #
• Do you pay attention to pre-flight video presentations? What if the flight attendants were attired only in body paint? http://bit.ly/4eka9M #
• Quote: Bill Bernbach on getting your message heard http://bit.ly/Va0kW #
• Lego stifles creativity: http://bit.ly/19yvK2 they 'got it' but then apparently lost it, since they don't 'get it' anymore. #
• Prerequisites For Setting Up Business-Driven Web 2.0 Effort http://bit.ly/AZMbp Metrics for Social Media/Social Business http://bit.ly/dj6G2 #

• RT @chrisguillebeau: Citibank just told me their site doesn't support Firefox… said use IE or AOL <– Citibank does NOT get the Internet. #
• Just got back from Cuban pavilion at #Folklorama – Yes, there were cigars, including ones rolled onsite while you watched. mmm…. #
• "Yes I lied, I'm a writer. I give the truth scope." — Geoffrey Chaucer character in A Knight's Tale #
• RT @wallybock: Fm the NY Times: You Want Insights? Go to the Front Lines http://bit.ly/Shr0f #
• Fighting City Hall: inane parking SNAFU meets with great Guerrilla marketing tactic: http://bit.ly/44u9Vp – well done, @aquabooks #
• Marty Zwilling – Entrepreneur: Your Friend is not your Mentor http://bit.ly/Juam2 | Takes wisdom to fill both roles… possible? I think so. #

• RT @GrafMartin: Interesting place to offer up your favourite biz book http://is.gd/27Z0W #
• Maybe the best possible tribute to John Hughes. http://bit.ly/1454cj #
• Post: Your Mission Statement: To Be. http://bit.ly/dbfn0 #
• We tend to meet a new situation by reorganizing, creating only the illusion of progress. Original >140chr's: http://bit.ly/YENa7 #
• Keep making exceptions, and all you've done is change the rule. #
• Reading @scottmckain on The Death of Starbucks. The man gets it. http://bit.ly/Rry0W & http://bit.ly/19Zlce #
• Post: Absolut Anthem http://bit.ly/4j7vE #
• The 22 Immutable Laws of Marketing (Al Ries & Jack Trout): good summary http://bit.ly/tq9gw #
• Late to the party: just discovered #CatPower – love, love, love her version of (I Can't Get No) Satisfaction. Where have I been? #

• Why is it called a “family reunion” when you get there and hardly know anyone else present? #
• RT @benjaminaaron: “Intuition and its Role in Strategic Thinking” by Gisle Henden http://bit.ly/PkmBY #
• Seth put it brilliantly today: Bear Shaving. Seriously – you don’t need a *link* for that, do you? #
• #mozilla #firefox #popup blocker needs an “allow this once” button. Anyone @mozilla @firefox ? #
• RT @davewiner: RT’ing forces people to mangle what you say until it’s unrecognizable #
• RT @johnaugust: Given recent trends, when bringing a character back from the dead, it is now important to establish her non-zombiehood. #

• RT @gtdguy: Got great advice about advice today: Don’t tell me what to do. Tell me what am I missing. #
• “The most ominous of fallacies: the belief that things can be kept static by inaction.” — Freya Stark #
• A piece from deep in the archives: The RAIN Philosophy. http://bit.ly/2WYs4 #
• Everything you’ve been told about branding is wrong. I think it’s time I went to work on my brand manifesto. #
• Domain knowledge trumps assumptions, says @obsrvationalist – and I agree. #
• Mediocrity is infectious. But then again, so is excellence. #
• RT @estherschindler: RT @sjvn: Canonical to offer Ubuntu desktop support: http://digg.com/d3z8Vp?t Individual user and SMB-friendly plans #