Malcolm Gladwell’s been wrong before, when he disagreed with Chris Anderson’s thesis in his book Free: The Future of a Radical Price. But this time, it’s a little stranger… this time I have to wonder what he’s thinking in his latest piece, “Small Change: Why the revolution will not be tweeted,” where he discounts social networks, saying they cannot product the kind of passion necessary to drive social change because they really only affect weak ties issues.
Malcolm Gladwell interviewed in The Independent: “‘One day, I’ll write a really nerdy book’… but until then, Malcolm Gladwell will be the rock star of non-fiction. As he embarks on a British tour, the author talks to David Usborne about plane crashes, Gordon Brown – and why Obama’s election was a true tipping point”
Ori Brafman has previously co-written The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations along with Rod Beckstrom. I've previously mentioned the book a couple of times, and was looking forward to delving into Ori's new book, Sway: The Irresistible Pull of Irrational Behavior,Â written with his brother, Rom Brafman.Â I was pleased when it arrived by FedEx, and I devoured it pretty quickly.
Comparing well with Blink and The Tipping Point by Malcolm Gladwell, Sway, like Starfish, is well-written and entertaining as the Brafmans explain how people's judgment is swayed in various contexts.Â Recognizing the types of context in which one's judgment is likely to be swayed can help avert poor decision-making.Â As the old saying goes, "forewarned is forearmed."
Well, I didn't intend to take a 10-week break from posting here. Nonetheless, there it is... the time goes by before you know it. I have a few things to offer in my defense, though. In the intervening weeks, I've written and self-published a little pocketbook on Advent. I've begun compiling another book from material I wrote in August and September, spent several days in the Seattle area (including Vancouver BC) and began rewriting the end of the book I was compiling. I agreed to co-edit another book project with a colleague in Kelowna, and I've been keeping a steady pace at my pseudonymous blog. As if that weren't enough,
Coup d'oeil. Anyone who's read Malcolm Gladwell's bestseller Blink may catch the title; those with the urge to pronounce may want to hear it first. The non-Francophones among us (myself included) are likely to butcher the phrase... but sometimes foreign phrases convey meaning so much better than the translated explanation. Like schadenfreude or mensch or ubuntu or Zeitgeist or vox populi.