Jian Ghomeshi’s Q on CBC is run­ning with guest hosts dur­ing the sum­mer, and the August 3^rd show was hosted by Terry O’Reilly of Age of Per­sua­sion fame. (lis­ten online) The first 20 min­utes are Terry’s explo­ration of the Old Spice cam­paign with Isa­iah Mustafa that’s get­ting a lot of press after going viral and run­ning a hugely suc­cess­ful real-time social media dia­logue with their spokesper­son.. Amid the inter­views, Terry talks with the pair respon­si­ble for the cre­ative on this project and con­sid­ers how the cam­paign is out of char­ac­ter for par­ent com­pany P&G — the whole seg­ment is worth a listen.