Ten years ago I was edu­cat­ing peo­ple about what they might expect from their web­sites. For many medium and small busi­nesses, it was their first web­site, and they wanted to know how it was going to make them money. Nowa­days, a web pres­ence has become a part of almost every busi­ness’ “price of admis­sion”. Ten years ago, you weren’t cred­i­ble with­out a busi­ness card and a Yel­low Pages list­ing, and peo­ple were already see­ing that before long a web­site would become a part of the min­i­mum cred­i­bil­ity standard.