Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior Ori Brafman has previously co-written The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations along with Rod Beckstrom. I’ve previously mentioned the book a couple of times, and was looking forward to delving into Ori’s new book, Sway: The Irresistible Pull of Irrational Behavior, written with his brother, Rom Brafman.  I was pleased when it arrived by FedEx, and I devoured it pretty quickly.

Comparing well with Blink and The Tipping Point by Malcolm Gladwell, Sway, like Starfish, is well-written and entertaining as the Brafmans explain how people’s judgment is swayed in various contexts.  Recognizing the types of context in which one’s judgment is likely to be swayed can help avert poor decision-making.  As the old saying goes, “forewarned is forearmed.”

Markets Adapt

I have a number of partially-completed blog posts, and this is one I was reminded of while reading Ori Brafman and Rod Beckstrom’s The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations (www) over the past week… I hope to say more about the book in due course, but for now it has me thinking about the strategic flexibility of flat “leaderless” decentralized organizations vs. the relative inflexibility or unimaginatively of their monolithic counterparts. It’s an examination of piracy that had me thinking about something from Michael Raynor‘s book, The Strategy Paradox: Why Committing to Success Leads to Failure (and What to Do About It).