Social Media in Manitoba Provincial Politics: Would it Have Mattered?

2011 Manitoba Election Results In the Manitoba provincial post-election Tweet-stream, @susie_parker kicked off a brief discussion about how there was little to no social media activity from the political parties. If you were following, you may have noticed that none of them seemed to have a social media strategy at all. One comment ran along the lines that during a busy campaign, they wouldn’t have had time to tweet consistently or effectively. (I’m paraphrasing and interpreting some brief tweets here.)

The comparison to Barack Obama’s legendary campaign was inevitable for his effective use of social media. Would social media have changed the outcome of the Manitoba election? Not likely — as @miguelcarrasco tweeted:

How Not to Campaign

I got a phone call today from a volunteer campaigner from the office of the incumbent mayor. She wondered if they could count on my support.

“I haven’t decided yet,” I say, not wanting to tip my hand. You never know where calls like this are going to end up.

“Okay, thanks,” she says. The next thing I hear is a distinct —click!—

I guess they aren’t too concerned about winning over any undecideds.