Marketing Idea: FourSquare Venue Plugin for WordPress

Aside

So I added a wid­get to my blog side­bar to show where FourSquare thinks I still am. Use­less per­haps, but a lit­tle neat. While pok­ing around the vast reaches of the Word­Press Plu­gin Repos­i­tory, I found the Foursquare Venue Plu­gin for Word­Press, which looks inter­est­ing. If you have a venue that peo­ple may check into, you can extend your Word­Press site to show a real-time dis­play of who’s there and who’s the mayor. Add an incen­tive for who­ever the cur­rent mayor hap­pens to be (free refills, fries or a dis­count of some sort, what­ever) and you may just encour­age more FourSquare users to turn up and check in. Nice. Very Guer­rilla, and social too.

Simple Rules: Creating Viral Anythings

Aside

There’s a sim­ple rule about rules for cre­at­ing viral any­thing, whether it’s viral video or tweets or pho­tos or what­not. The rule is this: any­one who tells you how to do it in a step-by-step way is just blow­ing smoke. If they could do it that eas­ily, they wouldn’t be talk­ing to you about it, they’d be off using their pixie dust to com­mand obscene amounts of con­sult­ing fees — and there’s no way they’d give away the secret sauce for free.

Social Media ROI & “Tweeting for Dollars”

Twitter DollarsLast week while dis­cussing social media ROI, I made the state­ment that attempt­ing to directly mea­sure rev­enue from social media will mean the social media efforts won’t be effec­tive. To be clear, as I went on to say in my post last week, I’m not sug­gest­ing that social media efforts not be mon­i­tored. What I wrote was that

There’s no direct link between time or money spent on social media pur­suits and rev­enue. Some­times there may be a direct return, but this is the excep­tion and not the rule. Social media pur­suits have a grad­ual but cumu­la­tive effect over the long term, which trans­lates indi­rectly to increased rev­enue for your busi­ness. The more directly you try to align social media with rev­enue, the less effec­tive it will be, because it vio­lates the most basic prin­ci­ple of social media interaction.

Social Media in Manitoba Provincial Politics: Would it Have Mattered?

2011 Manitoba Election Results In the Man­i­toba provin­cial post-election Tweet-stream, @susie_parker kicked off a brief dis­cus­sion about how there was lit­tle to no social media activ­ity from the polit­i­cal par­ties. If you were fol­low­ing, you may have noticed that none of them seemed to have a social media strat­egy at all. One com­ment ran along the lines that dur­ing a busy cam­paign, they wouldn’t have had time to tweet con­sis­tently or effec­tively. (I’m para­phras­ing and inter­pret­ing some brief tweets here.)

The com­par­i­son to Barack Obama’s leg­endary cam­paign was inevitable for his effec­tive use of social media. Would social media have changed the out­come of the Man­i­toba elec­tion? Not likely — as @miguelcarrasco tweeted:

Social Media ROI & Unicorn Mortality

Einstein on Social Media ROI and Unicorn Mortality Last week I attended the first meetup of the Mar­ket­ing & Tech­nol­ogy group, which turned out to be a great first meet­ing. Since the inter­sec­tion of mar­ket­ing and tech­nol­ogy is where I’ve lived and played for more than a decade now (since it was just a lonely cross­roads), I’m look­ing for­ward to see­ing the group grow and evolve.

The first meet­ing fea­tured a dis­cus­sion panel, to which Ryan Caligiuri posed a num­ber of ques­tions. Sev­eral of these had me want­ing to inter­ject, like the ques­tion of mea­sur­ing social media ROI (Return on Invest­ment), a prac­tice which some have com­pletely dis­counted as inad­vis­able or down­right impossible.