Comparing well with Blink and The Tipping Point by Malcolm Gladwell, Sway, like Starfish, is well-written and entertaining as the Brafmans explain how people’s judgment is swayed in various contexts.Â Recognizing the types of context in which one’s judgment is likely to be swayed can help avert poor decision-making.Â As the old saying goes, “forewarned is forearmed.”
I’ve often wondered about the relationship of corporate size and corporate wrongdoing. Is there a connection beyond the coincidental, beyond what one would expect statistically by the fact that more people means more opportunity for wrongdoing? One of Google‘s well-known guiding principles has always been “do no evil.”1 I have to credit them for the gutsy move of putting it right out there like that… but you know eventually it’s going to draw criticism. Given Google’s now-gargantuan size, this motto, and a recent event or two, it only makes sense to see if these dots connect with my recurring question about size and evil.