About the New Starbucks Logo…

So it’s all over the Internet about the new Starbucks logo coming in March 2011, with an announcement in which the company specifically stated they are not The Gap, referring to The Gap logo fiasco of last year when they unveiled a new logo, which Vanity Fair called a “symbol of corporate banality”. I take their disclaimer to mean that, unlike The Gap, Starbucks won’t have the good sense to can the whole idea based on overwhelming negative customer response. So is it much ado about nothing?