A recent Jes­sica Hagy Dia­gram caught my inter­est (do the ol’ click-to-enlarge thing), remind­ing me of things I’ve said before about think­ing dif­fer­ently and chal­leng­ing assump­tions. It’s an impor­tant process and one I fancy as a kind of spe­cialty of mine. In approach­ing any chal­lenge, I’m con­tin­u­ally try­ing to see it from a dif­fer­ent angle in order to get the nec­es­sary per­spec­tive to see the solu­tion, whether it’s con­ven­tional or not. Along these lines, the other day Seth Godin wrote about the sci­en­tific method,

If you enter a con­ver­sa­tion look­ing for some­thing to test, mea­sure and ulti­mately change, it's likely you'll find it. That change makes you more com­pet­i­tive, and you con­tinue to cycle past your com­peti­tors. On the other hand, if you enter a con­ver­sa­tion con­cerned about main­tain­ing the sta­tus quo, it's likely that this is exactly what you're going to do.

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