Gen­er­ally when you work on some­thing that mat­ters, you find your­self mak­ing a lit­tle extra effort to get every­thing just right. I may only be address­ing the per­fec­tion­ists in the crowd, but there are enough of us out there that it’s worth say­ing. Now, I don’t know if there’s an 80/20 rule for this, but there seems to be an 80/20 rule for every­thing else. So let’s sup­pose it takes 80% of your effort to get the last 20% “just so.” And it’s worth it, that striv­ing for per­fec­tion. It’s what puts you above the com­pe­ti­tion, makes you stand out. It’s what keeps you from being sin­gled out for hav­ing errors in your copy, for exam­ple. Shoot for per­fect, right?