The Three C's of Web Strategy

Ten years ago I was educating people about what they might expect from their websites. For many medium and small businesses, it was their first website, and they wanted to know how it was going to make them money. Nowadays, a web presence has become a part of almost every business’ “price of admission”. Ten years ago, you weren’t credible without a business card and a Yellow Pages listing, and people were already seeing that before long a website would become a part of the minimum credibility standard.