10 Bucks Goes a Long Way

WestJet’s website greets you with the slogan, “Because owners care.” They’re carefully building an advertising strategy around the fact that 85% of their employees are shareholders in the company and contribute an average of 13% of their salaries into share purchases. They make a big deal about their staff, boasting, “We have 31 Karens, 39 Lisas, 67 Jens, 67 Davids, 46 Michelles, 86 Michaels and 1 Yoga at WestJet.” And all of this is what’s supposed to motivate the staff to provide the best customer service in the industry.