I’m thinking today about the benefits of having cronies. Not in the pejorative sense of the word “cronyism” but in the simple business-oriented sense of the term. Looking back over my career, I can spot a number of invaluable contributions from various friends and business acquaintances shared over a beer.
The value one can get from discussing business problems and ideas in an informal context with a few trusted colleagues can’t be overstated. This doesn’t have to be a meet-with-your-guru kind of thing, though sometimes it is done with a coach or consultant. But if you have or can find a few business owners or professionals like yourself to meet as peers and toss around ideas or pick away at challenging problems, it can be enough to keep you in the game when you seem to his a wall — and it can do the same for them as well.
To make it work, the exchange of information needs to be as free and open as possible… do this and you’ll all reap rewards and whuffie. Yes, I said "whuffie", as in social capital. (Stick around, this Idea is sure to come up again.) The smaller your business, the more imperative this process is. So who do you know that would share a beer — or alternate beverage of your choice?