Counting down the Top 10 TEDTalks

Counting down the Top 10 TEDTalks

Posted: June 26th, 2008, 12:00pm CDT
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With 50 million views since we debuted online two years ago, TED talks have become a powerful cultural force.

To celebrate this milestone, we’re releasing a never-before-seen list: the Top 10 TED talks of all time, as of June 2008.

With speakers like neuroanatomist Jill Bolte Taylor and global health expert Hans Rosling, the list proves one of the compelling ideas behind TEDTalks: that an unknown speaker with a powerful idea can reach — and move — a global audience. Links to all 10 talks are found below — or browse through our Top 10 TED Talks Theme. Even if you’ve seen all the talks, the highlights video is darn fun.

How to organize the room

How to organize the room

Posted: June 27th, 2008, 6:53am CDT by Seth Godin
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One more post about conferences. (Except it’s really about any meeting).

Easily overlooked, but incredibly important: the way you arrange the room where people speak.

The venue owner (hotel/convention center) wants something easy. Your boss wants something cheap. You
want something tried and true so you don’t get blamed. The end result?
Mediocrity. Boring sameness. What a wasted opportunity.

In the scheme of things, a great room at a conference is a bargain.
Spending what it takes to make it work has a huge payoff. That said,
here are some thoughts:

“What does this remind me of?”

Are You a Jack or a Specialist?

Are You a Jack or a Specialist?

Posted: June 27th, 2008, 9:28am CDT by Lela Davidson
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Dan4thFlickr When I graduated from college and went to work in consulting I was told from the earliest days of my internship to pick something and stick with it. Jack of all trades, master of none, I was told. I had to choose whether I’d be a generalist with a wide breadth of knowledge, or a specialist with deep understanding of a single topic.

25 must have items on your marketing checklist

25 must have items on your marketing checklist

Posted: June 14th, 2007, 10:14am CDT by CA
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Checklists are a great way to ensure things do not slip through the cracks. With my brain being bombarded with so much information and with the need to be productive, I do not trust my memory to remember the right things at the right time. So whether it is grocery shopping or business analysis or marketing, I always work with a checklist.

Here are over twenty high-level items that should be on your marketing check list you might want to use. Expand it to include or exclude items as it suites your business.

Developed? Using? Is it Effective?

On decision making

On decision making

Posted: June 10th, 2007, 12:21pm CDT by CA
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Characteristics of a good decision making process:

  1. Understand if there is a problem in the first place. A problem occurs current results are misaligned with objectives; or if there is any deviation from the plan.
  2. Define the problem. If you can’t define the problem, then you have very little understanding of the problem in the first place. Go back to Step 1.
  3. Problem components – break down the problem into parts and identify the various forces at play. Every problem has constraints. Identify them. Perhaps addressing the constraints may change the nature of the problem. If it does, go to Step 2.

The brand formula

The brand formula

Posted: April 24th, 2007, 2:42am CDT by Seth Godin
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What’s a brand?

I think it is the product of two things:

[Prediction of what to expect] times [emotional power of that expectation].

If I encounter a brand and I don’t know what it means or does, it has zero power. If I have an expectation of what an organization will do for me, but I don’t care about that, no power.

Fedex is a powerful brand because you always get what you expect, and the relief you get from their consistency is high.