Apple’s Reputation Risk is Inherent in their Marketing Strategy


I don’t know anything about this first-hand, but I see people complain about iOS5 on Twitter. And it occurs to me that in the quest to make their product an object of desire (an effective well-executed plan, by the way) that all the cool kids simply must have on release day, they have created a sizable risk to their reputation. Without having purchased any Apple product, I already know not to buy version 1.0 of whatever they ship… and if the product isn’t technically outstanding on release day, their reputation suffers, deservedly. What’s amazing is that the desire machine continues to trump a buggy release. How long can that continue without weakening the brand?

Apple is Bigger than Jesus… or the Beatles.

It’s being noticed that Apple’s (AAPL) market cap has shot up to the stratosphere, and suggested by some that it’s Only A Matter Of Time Until Apple’s Market Cap Is Bigger Than Microsoft I say don’t hold your breath for it to get — or stay — there. Paul Kedrosky wrote yesterday about Apple, Wal-mart, and the “Market Capitalization Bigger Than” Thing, concluding “When we press our noses against the market glass and ‘oooh’ and ‘aaah’ at a company’s market capitalization exceeding something it shouldn’t … let’s just say bad things tend to happen. Eventually.”

I agree — just take a look at the context he gives it. Do you really think that Apple is worth over $200 Billion today?