Branding Malpractice

One of those things which continually irks me dumpster happened again today. Actually, it happened months ago, but I found out about it today. I dropped in on one of my clients for a quick chit-chat, and she gave me a document that another consultant had done up for her some months back before I started working with her. I quickly scanned the three-page document while we were chatting. (I have to say that billing a client for a three-page meeting summary with no formatting or formally-supported recommendations is bad form; maybe that’s why he didn’t put it on company letterhead.) The document summarized a number of points about her business as she had provided them to the consultant, along with his idea for a change of name, logo, and colours. Oh, and there was a radio ad to kick off the whole list of changes.