Social Media ROI & Unicorn Mortality

Einstein on Social Media ROI and Unicorn Mortality Last week I attended the first meetup of the Marketing & Technology group, which turned out to be a great first meeting. Since the intersection of marketing and technology is where I’ve lived and played for more than a decade now (since it was just a lonely crossroads), I’m looking forward to seeing the group grow and evolve.

The first meeting featured a discussion panel, to which Ryan Caligiuri posed a number of questions. Several of these had me wanting to interject, like the question of measuring social media ROI (Return on Investment), a practice which some have completely discounted as inadvisable or downright impossible.