Generally when you work on something that matters, you find yourself making a little extra effort to get everything just right. I may only be addressing the perfectionists in the crowd, but there are enough of us out there that it’s worth saying. Now, I don’t know if there’s an 80/20 rule for this, but there seems to be an 80/20 rule for everything else. So let’s suppose it takes 80% of your effort to get the last 20% “just so.” And it’s worth it, that striving for perfection. It’s what puts you above the competition, makes you stand out. It’s what keeps you from being singled out for having errors in your copy, for example. Shoot for perfect, right?