Is Your Business Card Failing a Test?

I’m currently redesigning my business card, because I’ve always hated the one I have. During my entire career I’ve had only one or two cards that I thought were really well-executed, but I’m picky. And the next one will blow them all away to atone for past mediocre cards. I’ve been handed a lot of business cards over the years, and it’s a regular occurrence that you can size up the business right away by the card you are presented. And sometimes it’s a pass/fail test. Consider what some of the cards you’ve been handed might say:

  • Light stock, rough edges: Office Depot template meets home inkjet printer. Not a serious contender.

Imagine a Table-Top Computing Revolution

I see that Microsoft has come out with a coffee-table shaped computer, which represents a pretty major technological step forward in user interface (UI) design by allowing multiple simultaneous inputs directly to the display from more than one user, and even directly from objects placed on or in proximity to the screen. Not your average touchscreen. Popular Mechanics test-drives it (with video) in a fairly extensive report that includes an overview on how it actually works. As new and as groundbreaking as this is, I immediately knew I’d seen it somewhere else before.