Blog Host: Brent Toderash

Would you believe that despite being online for quite a number of years now, being widely considered a genuine tech-type, having run a Linux news site for several years (yes, we even got Slashdotted back in the summer of 2000 when it still meant something) and being a part-owner of an ISP and consulting firm, it wasn’t until January of 2007 that I registered the vanity url for this blog. Who said all the good domain names were gone?

Strategic Intuition: About This Blog

So what’s the blog about? I’ve covered some of that in the first three posts, the third of which attempts to summarize it… but to cut to the chase, Coup d’Oeil is a military term meaning something like, “Power of the Glance,” an attribute ascribed to a military commander who has the rare ability to take in the field of battle “at a glance” and know how to respond. Though the term is more recent, the idea is not. Also called “strategic intuition,” Sun Tzu had it, and to extend the concept beyond the military, around the same time period some 2,500 years ago, the Bible speaks of the Men of Isaachar, who “understood the times and knew what to do.” The ability to sort the significant from the insignificant details and know what to do is integral to business. And that’s what this blog is about.

Freelance Thinking: About Brent Toderash

Brent Toderash is a freelance writer, thinker, strategist, and consultant… a true eclectician. Prior phases of his career include general insurance broker, having held the professional designation of CAIB, and entrepreneur, co-owning an ISP and consulting firm… neither of which are in the same field as his undergrad degree. In January 2007 he left the “regular” employ of the ISP and consulting firm Rainy Day, but continues his involvement as a co-owner and member of the board of directors. He has been writing and publishing online in various forms since 1999, and is based in Winnipeg, Manitoba.

A significant Rainy Day project managed by Brent Toderash in 2003 has been featured as a case study for Industry Canada on successfully deploying rural broadband Internet, and in connection with various features or industry news stories he has given interviews for a number of publications and media outlets, including ITBusiness.ca, The Ottawa Citizen, Wi-fiPlanet.com, The Steinbach Carillon, The Interlake Spectator, Wireless Broadband Business Magazine, Decima Publishing’s Report on Wireless, The Stonewall Argus, The Selkirk Journal, and the Canadian Wireless Telecommunications Association (CWTA) Newsletter, as well as CHEX Television (CTV Affiliate in Peterborough Ontario), and CHVN Radio and CBC Radio One.

Brent Toderash is available to work on projects of interest in his areas of expertise, and can be reached in the most typical way by firing mail in the general direction of .

The difference: No box. Just thinking.

It’s been popular for quite some time now to talk about “thinking outside the box,” a catchphrase whose meaning and usage has now grown to the point of irrelevance. I’ve had an issue with the term for many years, as there are times when the straightforward “in-the-box” solution is the best one. Why are we still so concerned about the box? When we reach the point of being so concerned to find an unorthodox or original solution that we miss the obvious ones, we have epitomized “in-the-box” thinking in the name of trying to be “outside the box.” Either way, we and the solutions we conceive are defined by the box… everything is stated in relation to the box.

I began a few years ago to attempt a return to ignoring the box completely. Am I proposing something inside or outside of the box? Who cares — the question is irrelevant. Is it a good solution? That’s relevant. this became a kind of mantra for me, something by which all of my solutions can be characterized. “No box. Just thinking.”